Dog food company owner is literally putting his mouth where his money is.

Mitch Felderhoff will be eating dog food for a month to show everyone that it's actually healthy. He's part owner of the gourmet dog food company "Muenster Milling Company", and he's been chowing down on freeze-dried dog foods and snacking on kibble.

Think this story is made up?

There are pictures and videos on Felderhoffs social media feeds. I have watched them. And it is NOT easy to watch a grown man chow down on dog food. Trust me. lol